Successful Marketing
I sold my most expensive piece of jewelry today, a necklace that took me many hours to assemble, involving over 1000 semi-precious gemstone beads arranged in continuous rainbows of natural colors, from the intense blues of Sleeping Beauty turquoise, to the equally deep greens of Russian malachite, to garnets and amethysts, jaspers and jet. It was really lovely, if I say so myself, but I was in some doubt when I priced it (basing, as I always do, the retail price of the finished item on the wholesale price of the components that went into it) that anyone would be willing to pay $200 for the thing. Well, someone was, and she didn’t just buy that necklace, but also another high-end multi-strand necklace from my “Expressions” line, a pair of earrings and a polish cloth. Even with the 10% discount that I gave her, the final ticket was enough to make driving to Augusta with all my displays, tent, tables and jewelry to set up at the Broad Street Market early this morning more than worth it. Of course, my mother’s purchases also helped considerably! Still, it was nice to have 80% of my sales be to unrelated persons. And to do as well as I did in only 4 hours! The Augusta market, unlike the Arlington one, shuts down at noon.
Anne, my brother Nate’s girlfriend, had sweetly agreed to let me drag her out of bed at 6:20 AM to go to the market to help me set up, and she had a good day, too, selling her own handmade wares. My brother showed up with Anne’s dog and my mother at about 10 AM, and immediately sold one of his Goncalo Alves (it’s a type of wood, not a person) standard bench mallets to an Australian woodworker who was so enthralled by this beautiful tool that he insisted my brother sign it. Nate was tickled—although I’ve sold some of his designs before, he’d never been present when someone had bought one. He said the feeling’s a whole lot different than when his clients admire the custom cabinets, mantels and bookcases he's installed in their houses. If he makes a mantel out of my lizard tiles, though, they may react with particular enthusiasm!
Snickers, Anne’s dog, has been getting the VIP treatment the last 24 hours—Mums and Nate have been feeding her bits of ham and steak, and Daddy took her out to the lake this afternoon for a ride on a pontoon boat, and exhausted her with a few rounds of fetch in the back yard. She’s so tired tonight she can barely keep her liquid brown eyes open. She’s a sweet dog, even if she did think that the Chihuahua puppy that we saw at the market this morning was a rabbit, and make mewling “I want to chase that and eat it!” noises as she strained toward it on the end of her leash.
Following Anne’s entrepreneurial example, I set up a store page on etsy.com this evening for my jewelry and my brother's woodworks. Nate and I should have a few items up for sale within the next few days, linked from our personal art website. We’re just going to list a sample of high-end pieces to begin with, to see what reaction they provoke. Positive and lucrative, I hope!
Anne, my brother Nate’s girlfriend, had sweetly agreed to let me drag her out of bed at 6:20 AM to go to the market to help me set up, and she had a good day, too, selling her own handmade wares. My brother showed up with Anne’s dog and my mother at about 10 AM, and immediately sold one of his Goncalo Alves (it’s a type of wood, not a person) standard bench mallets to an Australian woodworker who was so enthralled by this beautiful tool that he insisted my brother sign it. Nate was tickled—although I’ve sold some of his designs before, he’d never been present when someone had bought one. He said the feeling’s a whole lot different than when his clients admire the custom cabinets, mantels and bookcases he's installed in their houses. If he makes a mantel out of my lizard tiles, though, they may react with particular enthusiasm!
Snickers, Anne’s dog, has been getting the VIP treatment the last 24 hours—Mums and Nate have been feeding her bits of ham and steak, and Daddy took her out to the lake this afternoon for a ride on a pontoon boat, and exhausted her with a few rounds of fetch in the back yard. She’s so tired tonight she can barely keep her liquid brown eyes open. She’s a sweet dog, even if she did think that the Chihuahua puppy that we saw at the market this morning was a rabbit, and make mewling “I want to chase that and eat it!” noises as she strained toward it on the end of her leash.
Following Anne’s entrepreneurial example, I set up a store page on etsy.com this evening for my jewelry and my brother's woodworks. Nate and I should have a few items up for sale within the next few days, linked from our personal art website. We’re just going to list a sample of high-end pieces to begin with, to see what reaction they provoke. Positive and lucrative, I hope!

My Granddaddy, in his Navy uniform--this is the picture posted with his service record in the World War II Memorial database. He can still wear this coat, and the hat--he put them both on for pictures at his and Grandmommy's 60th anniversary dinner.